In today’s interconnected world,
businesses looking to expand globally require reliable and accurate market research to make informed decisions.
International market research companies play a crucial role in providing valuable insights into foreign markets, consumer behavior,
and competitive landscapes.
In this article, we will explore the top three international market research companies
that have established themselves as leaders in the industry.
By understanding their expertise, services, and success stories,
businesses can gain valuable information to support their global expansion strategies.
Contents
Overview of International Market Research Companies
A. Importance of International Market Research
1) Discuss the significance of international market research in today’s global business landscape.
2) Explain how it helps businesses identify opportunities, mitigate risks, and make informed decisions.
3) Highlight the role of market research in understanding consumer preferences, market trends, and competitive dynamics.
B. Criteria for Selecting Top Market Research Companies
1) Discuss the key factors to consider when evaluating market research companies.
2) Highlight the importance of expertise, industry experience, global reach, and reputation.
3) Explain the role of methodologies, technological capabilities, and client feedback in the evaluation process.
Top 3 International Market Research Companies
A. IQVIA
IQVIA, formerly known as QuintilesIMS,
is a leading global provider of advanced analytics, technology solutions, and contract research services to the healthcare industry.
With headquarters in Durham, North Carolina,
IQVIA operates in more than 100 countries and serves clients across various sectors,
including pharmaceuticals, biotechnology, medical devices, and healthcare providers.
Here is some information about IQVIA:
1) Company Overview:
・ IQVIA is a multinational company specializing in healthcare data and analytics.
・It was formed in 2016 through the merger of Quintiles,
a contract research organization (CRO), and ・IMS Health, a provider of healthcare information and technology services.
・The company has a strong focus on leveraging data, technology, and
expertise to drive healthcare innovation and improve patient outcomes.
2) Services and Solutions:
・ IQVIA offers a wide range of services and solutions to support
the healthcare industry at various stages of the product lifecycle.
・Research and Development:
IQVIA provides comprehensive clinical research services, including study design,
patient recruitment, data management, and regulatory support.
・ Real-World Data and Analytics:
The company utilizes its vast healthcare databases and advanced analytics capabilities to generate insights and
support evidence-based decision making.
・Commercialization:
IQVIA offers commercialization services such as market research, sales and marketing support,
and patient engagement strategies to help clients maximize the potential of their products in the market.
・Technology Solutions:
IQVIA develops and implements technology solutions that enable efficient data collection, analysis,
and collaboration, including cloud-based platforms and digital health applications.
3) Global Reach and Resources:
・IQVIA operates in more than 100 countries, with offices, research facilities,
and a vast network of healthcare professionals and experts worldwide.
・The company’s global reach allows it to gather diverse healthcare data and provide insights
on regional and global market dynamics.
・IQVIA’s resources include extensive healthcare databases, advanced analytics tools,
and a team of industry experts who specialize in various therapeutic areas and healthcare domains.
4) Focus on Healthcare Innovation:
・IQVIA is committed to driving healthcare innovation through the use of advanced analytics,
real-world evidence, and digital health solutions.
・The company invests in research and development, partnerships, and
collaborations to stay at the forefront of industry trends and emerging technologies.
・IQVIA also actively engages with stakeholders in the healthcare ecosystem, including government agencies,
regulatory bodies, and healthcare organizations, to promote advancements in patient care and healthcare delivery.
5) Commitment to Data Privacy and Security:
・Given the sensitive nature of healthcare data, IQVIA places a strong emphasis on data privacy and security.
・The company adheres to strict data protection protocols and complies with
applicable laws and regulations to ensure the confidentiality and integrity of patient and client data.
・IQVIA employs advanced data encryption, access controls, and
monitoring systems to safeguard data throughout its lifecycle.
Overall, IQVIA is a globally recognized leader in healthcare data, analytics, and research services.
With its comprehensive offerings, global reach, and commitment to healthcare innovation,
the company continues to support clients in making data-driven decisions,
driving advancements in healthcare, and improving patient outcomes.
B. Gartner
Gartner is a renowned global research and advisory company that provides insights, advice,
and tools to help businesses and organizations make informed decisions in the ever-evolving technology landscape.
The company is recognized for its expertise in information technology (IT), marketing, and supply chain sectors.
Here is some information about Gartner:
1) Company Overview:
・Gartner was founded in 1979 and is headquartered in Stamford, Connecticut, USA.
・The company operates in over 100 countries and serves clients from
various industries, including IT, telecommunications, finance, healthcare, and more.
・Gartner’s research and advisory services are designed to assist organizations in leveraging technology and data to drive growth,
enhance operational efficiency, and achieve strategic objectives.
2) Research and Advisory Services:
・Gartner offers a wide range of research and advisory services that provide insights, analysis, and
recommendations based on industry trends, market dynamics, and emerging technologies.
・IT Research and Advisory:
Gartner is renowned for its IT research and advisory services, covering areas
such as infrastructure, applications, cybersecurity, digital transformation, cloud computing, and
emerging technologies like artificial intelligence (AI) and Internet of Things (IoT).
・Marketing and Sales Research:
Gartner provides insights into marketing strategies, customer experience,
sales effectiveness, digital marketing, data analytics, and marketing technologies.
・Supply Chain Research:
Gartner offers research and advice on supply chain management, logistics, procurement, demand forecasting,
inventory optimization, and supply chain technologies.
・Industry-specific Research:
Gartner provides tailored research and advisory services for specific industries,
including healthcare, financial services, government, manufacturing, and more.
3) Gartner Magic Quadrant:
・One of Gartner’s notable offerings is the “Magic Quadrant,” a research methodology
that provides a graphical representation of the competitive positioning of technology vendors within specific markets.
・The Magic Quadrant helps organizations assess the strengths and weaknesses of technology providers and
make informed decisions when selecting vendors or evaluating market trends.
・Gartner’s Magic Quadrant evaluations are based on extensive research, including vendor assessments, client surveys, and market analysis.
4) Events and Conferences:
・Gartner hosts various conferences and events globally, bringing together industry professionals, executives, and technology experts.
・These events provide opportunities for networking, knowledge sharing,
and access to Gartner’s research and insights on the latest industry trends and technologies.
5) Consulting Services:
・In addition to research and advisory services, Gartner offers consulting services to help organizations
with specific technology-related projects or initiatives.
・Gartner consultants provide expertise and guidance in areas such as IT strategy,
digital transformation, technology procurement, organizational change, and more.
6) Peer Communities and Resources:
・Gartner provides access to online peer communities
and resources where professionals can engage with experts, share experiences, and gain insights from their peers.
・These communities offer a platform for collaboration, learning, and staying updated on industry trends and best practices.
Gartner is highly regarded for its research, insights, and advisory services in the IT, marketing, and supply chain domains.
With its extensive expertise, global presence, and comprehensive offerings,
Gartner enables organizations to make informed decisions, navigate technology challenges,
and drive business success in a rapidly changing digital landscape.
C. Salesforce
Salesforce is a leading customer relationship management (CRM) platform
that helps businesses of all sizes manage their customer interactions, sales processes, and marketing campaigns.
Here is some information about Salesforce:
1) Company Overview:
・Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez.
・The company is headquartered in San Francisco, California, USA.
・Salesforce is considered one of the pioneers in cloud-based CRM solutions and
has become a prominent player in the software-as-a-service (SaaS) industry.
2) Salesforce CRM:
・Salesforce offers a comprehensive CRM platform
that helps organizations manage their customer relationships, sales pipelines, and marketing efforts.
・The CRM system provides a centralized hub for storing and accessing customer data, including contact information,
interactions, purchase history, and more.
・Salesforce CRM enables businesses to track leads, manage sales opportunities, automate workflows,
and provide personalized customer experiences.
3) Key Features and Modules:
・Sales Cloud:
This module focuses on salesforce automation, lead management, opportunity tracking, and sales analytics.
・Service Cloud:
It enables businesses to provide efficient customer support, case management, self-service portals, and knowledge bases.
・Marketing Cloud:
This module helps organizations create and execute marketing campaigns,
manage email marketing, social media integration, and customer journey mapping.
・Commerce Cloud:
It enables businesses to build and manage their e-commerce platforms, including online stores,
order management, and customer data analysis.
・Community Cloud:
This module facilitates the creation of online communities for customers, partners, and employees to collaborate,
share information, and engage with the organization.
・AppExchange:
Salesforce’s marketplace offers a wide range of third-party applications and
integrations to extend the functionality of the CRM platform.
4) Salesforce Einstein AI:
・Salesforce incorporates artificial intelligence (AI) capabilities through its Einstein AI platform.
・Einstein AI provides features such as predictive lead scoring, personalized recommendations,
automated data analysis, and intelligent forecasting to enhance sales and marketing effectiveness.
5) Industry Solutions:
・Salesforce offers industry-specific solutions tailored to various sectors, including financial services,
healthcare, manufacturing, retail, and more.
・These industry solutions provide pre-built templates, workflows,
and best practices to address specific business needs and challenges.
6) Integration and Customization:
・Salesforce CRM can be integrated with other business systems, such as ERP (Enterprise Resource Planning) software,
marketing automation tools, and customer service applications.
・The platform also allows for customization through the use of declarative tools,
such as point-and-click configuration, as well as programming with
Apex (Salesforce’s proprietary language) and Lightning Web Components.
7) Salesforce Trailhead:
・Salesforce offers Trailhead, an online learning platform that provides training and certification programs for
users and developers to enhance their Salesforce skills and expertise.
8) Community and Support:
・Salesforce has a vast community of users, developers, and administrators who actively engage in discussion forums,
user groups, and events to share knowledge and best practices.
・The company provides comprehensive customer support, including documentation,
knowledge bases, online chat, and phone support.
Salesforce has established itself as a leader in the CRM market, empowering businesses to streamline
their sales, marketing, and customer service processes.
With its cloud-based architecture, extensive features, and industry-specific solutions,
Salesforce helps organizations enhance their customer relationships,
drive revenue growth, and deliver exceptional customer experiences.
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Choosing the Right International Market Research Company
A. Consideration Factors
1) Provide a comprehensive list of factors businesses should consider when selecting a market research partner.
2) Emphasize the importance of aligning the company’s objectives, budget, and
specific research needs with the capabilities of the research firm.
3) Discuss the value of a long-term partnership and the ability to adapt to evolving market dynamics.
B. Additional Resources and Alternatives
1) Mention other notable international market research companies that are reputable and worth considering.
2) Highlight alternative approaches, such as in-house research teams,
outsourcing specific research functions, or utilizing freelancers or specialized consultants.
Summary:Top 3 International Market Research Companies: Uncovering Global Insights
International market research companies are instrumental in helping businesses.
Top international market research companies expand globally by providing valuable insights into foreign markets.
In this article, we explored the top three companies in the industry — IQVIA, Gartner, and Salesforce.
By understanding their expertise, services, global reach, and
success stories, businesses can make informed decisions when selecting a market research partner.
Additionally, we discussed important considerations and alternative options for companies seeking market research solutions.
Armed with the insights gained from these top market research companies,
businesses can navigate the complexities of international markets and drive success in their global expansion efforts.
I recently had a meeting with a CEO who expressed their desire to expand internationally, in Seoul.
It further reinforced my conviction that in order to survive, it is crucial to compete in markets beyond Japan.
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